Do Not Cheat Employees with Rigged Incentives Get the incentives right and the world works for you. Get it wrong, and watch out. One key to incentives is that they have to be certain or trustworthy. If an employee does x and a company promises y, the employee should be justly rewarded. When an employee does x and gets y-1 or 0, they will not be happy. Untrustworthy companies are not sustainable.... Read more: https://intelligentfanatics.com/research/topic/uber-and-ola-rigging-incentives-in-india/